What is "ticket master"?

Detailed explanation, definition and information about ticket master

Detailed Explanation

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Ticketmaster is a well-known and widely used ticketing platform that connects event organizers with customers looking to purchase tickets for various events such as concerts, sports games, theater performances, and more. The company was founded in 1976 by Albert Leffler, Peter Gadwa, Gordon Gunn, Charles H Hamby Jr, and Jay Pritzker and has since become one of the leading ticketing companies in the world.

Ticketmaster provides a convenient and user-friendly platform for customers to browse and purchase tickets for a wide range of events. Customers can search for events based on location, date, and type of event, and can easily compare prices and seating options before making a purchase. The platform also offers a secure payment process, allowing customers to purchase tickets online or through the Ticketmaster app using a credit or debit card.



One of the key features of Ticketmaster is its interactive seating maps, which allow customers to view the layout of the venue and select their preferred seats. This feature helps customers make informed decisions about their ticket purchases and ensures that they have a clear understanding of where they will be seated during the event.

Ticketmaster also offers a range of additional services to enhance the customer experience, including ticket resale options, VIP packages, and mobile ticket delivery. The company has partnerships with a wide range of venues and event organizers, allowing customers to access tickets for popular events and performances across the globe.



In recent years, Ticketmaster has faced criticism for its high service fees, which are often added to the cost of tickets at checkout. These fees can significantly increase the overall cost of tickets, making them less affordable for customers. In response to this criticism, Ticketmaster has introduced a transparent pricing policy, allowing customers to see the full cost of tickets, including any fees, before making a purchase.

Ticketmaster has also faced backlash for its exclusive partnerships with certain venues and event organizers, which can limit competition and result in higher ticket prices for customers. In 2019, the company settled a class-action lawsuit over allegations of anti-competitive practices, agreeing to provide customers with vouchers for free tickets and discounts on future purchases.



Despite these challenges, Ticketmaster remains a popular choice for customers looking to purchase tickets for events. The company's user-friendly platform, wide range of events, and secure payment process make it a convenient and reliable option for customers. Ticketmaster's interactive seating maps and additional services also set it apart from other ticketing platforms, providing customers with a more personalized and engaging experience.

One of the key advantages of using Ticketmaster is its Ticketmaster Verified Fan program, which aims to ensure that tickets are distributed fairly and efficiently to genuine fans. This program uses a combination of technology and data analysis to identify and prioritize fans who are most likely to attend an event, reducing the risk of tickets being purchased by scalpers and resold at inflated prices. By participating in the Ticketmaster Verified Fan program, customers can increase their chances of securing tickets for popular events and performances.



In addition to its online platform, Ticketmaster also operates a network of physical ticket outlets and call centers, providing customers with multiple options for purchasing tickets. The company has also expanded its presence in the mobile ticketing market, allowing customers to access and manage their tickets on their smartphones through the Ticketmaster app.

Overall, Ticketmaster is a leading ticketing platform that offers a convenient and reliable way for customers to purchase tickets for a wide range of events. Despite facing criticism for its high service fees and exclusive partnerships, the company continues to innovate and improve its services to meet the needs of customers. With its interactive seating maps, Ticketmaster Verified Fan program, and range of additional services, Ticketmaster remains a popular choice for customers looking to attend events and performances across the globe.